From The Sales & Engagement Manager | Shelbi Walker
I am excited that Visit Concord has the opportunity to apply our learnings from the last two years and focus on driving the industry and community forward, as we did this year, and will continue to do.
Our goal is to make travel and tourism a booming industry in Concord again. By attracting the meeting and event industry, we ultimately strengthen perceptions and amplify authentic and diverse experiences within Concord. With that, taking on over 20 tradeshows and 34 industry events this year made it so Visit Concord was front and center in the minds of Meeting Planners when looking to source their 2022-2024 events.
It's been a busy year, full of achievements and excitement. Keeping in mind sustainability when we began going back to tradeshows, QR codes showed to be successful – we developed QR code cards for our Meeting Planner Guide and Sports Guide. Planners enjoyed "less paper" to take home and our hot taco spice packets that were gifted! Visit Concord also updated the meeting incentives to better fit the needs of the planner and their event.
I look forward to what this next year has in store for Visit Concord and the Industry as a whole.