Sales
From The Sales & Engagement Manager | Shelbi Walker
I am excited that Visit Concord has the opportunity to apply our learnings from the last two years and focus on driving the industry and community forward, as we did this year, and will continue to do.
Our goal is to make travel and tourism a booming industry in Concord again. By attracting the meeting and event industry, we ultimately strengthen perceptions and amplify authentic and diverse experiences within Concord. With that, taking on over 20 tradeshows and 34 industry events this year made it so Visit Concord was front and center in the minds of Meeting Planners when looking to source their 2022-2024 events.
It's been a busy year, full of achievements and excitement. Keeping in mind sustainability when we began going back to tradeshows, QR codes showed to be successful – we developed QR code cards for our Meeting Planner Guide and Sports Guide. Planners enjoyed "less paper" to take home and our hot taco spice packets that were gifted! Visit Concord also updated the meeting incentives to better fit the needs of the planner and their event.
I look forward to what this next year has in store for Visit Concord and the Industry as a whole.
Shelbi Walker
Visit Concord Sales & Engagement Manager
Recovery Marketing Priorities Achieved
Meeting Planner Outreach:
- Joined Group Travel Family
- Sent Quarterly Sales Emails
- Pre & Post Tradeshow Correspondence
- Distribution of RFPs.
Public Relations:
- Advertising
- CalSAE
- Multiview
- LGBT MPA
- Small Market Meetings
Emphasis on safety, smaller events and outdoor recreation
Re-established Meetings Incentives with updated and relevant perks and specials
2021 Tradeshows
| Name | Date | Location |
| Cvent CONNECT | August 1-4, 2021 | Las Vegas, NV |
| Small Market Meetings | September 26-28, 2021 | Cheyenne, WY |
| All Things Meetings | October 19, 2021 | Mountain View, CA |
| Bay Area Travel Show | October 23-24, 2021 | Santa Clara, CA |
| Adventure Travel Trade | November 16-18, 2021 | Sedona, AZ |
| Connect CA/Southwest | December 9-10, 2021 | Long Beach, CA |
| CalSAE Seasonal Spectacular | December 14-15, 2021 | Sacramento, CA |
| IMM North America | January 27-29, 2022 | Virtual |
| NorthStar IPEC | March 1-3, 2022 | Las Vegas, NV |
| All Things Meetings | March 29, 2022 | San Francisco, CA |
| MPINCC ACE | April 5, 2022 | San Francisco, CA |
| MPISSN Tradeshow & Ed. | April 7, 2022 | Sacramento, CA |
| TBEX | April 17-21, 2022 | Tri-Cities, WA |
| CalSAE Elevate | April 25-27, 2022 | Squaw Valley, CA |
| NorthStar Destination West | May 4-7, 2022 | Denver, CO |
| MPI WEC | June 21-23, 2022 | San Francisco, CA |
2021 KPI's Achieved
| KPI | 2021-2022 Goal | Actualized 6/30/2022 | Percentage of Goal |
| Tradeshows Attended | 20 | 20 | New Goal |
| Conferences/Industry Events Attended | 14 | 14 | New Goal |
| Leads past to Hotels | 500 | 812 | Achieved |
| RFPs Sent to Visit Concord | 17 | 16 | 94% |
| Tradeshow Appointments | 175 | 375 | Achieved |
| RFPs Awarded with Visit Concord's Help | 2 | 3 | Achieved |
| FAM Trips | N/A | 1 | New Goal |
| Hosted Influencers | 20 | 24 | Achieved |
Meeting Planner Guide
Meeting Planner QR Code
Meeting Planner Video
SPORTS GUIDE
SPORTS GUIDE VIDEO
Sports Guide QR Code
