From The Sales & Engagement Manager | Shelbi Walker

I am excited that Visit Concord has the opportunity to apply our learnings from the last two years and focus on driving the industry and community forward, as we did this year, and will continue to do. 

Our goal is to make travel and tourism a booming industry in Concord again. By attracting the meeting and event industry, we ultimately strengthen perceptions and amplify authentic and diverse experiences within Concord. With that, taking on over 20 tradeshows and 34 industry events this year made it so Visit Concord was front and center in the minds of Meeting Planners when looking to source their 2022-2024 events. 

It's been a busy year, full of achievements and excitement. Keeping in mind sustainability when we began going back to tradeshows, QR codes showed to be successful – we developed QR code cards for our Meeting Planner Guide and Sports Guide. Planners enjoyed "less paper" to take home and our hot taco spice packets that were gifted! Visit Concord also updated the meeting incentives to better fit the needs of the planner and their event.

I look forward to what this next year has in store for Visit Concord and the Industry as a whole. 

Shelbi Walker

Shelbi Walker

Shelbi Walker
Visit Concord Sales & Engagement Manager 

Recovery Marketing Priorities Achieved

Meeting Planner Outreach: 

  • Joined Group Travel Family
  • Sent Quarterly Sales Emails
  • Pre & Post Tradeshow Correspondence
  • Distribution of RFPs.  

Public Relations: 

  • Advertising 
    • CalSAE
    • Multiview
    • LGBT MPA
    • Small Market Meetings 

Emphasis on safety, smaller events and outdoor recreation 

Re-established Meetings Incentives with updated and relevant perks and specials

2021 Tradeshows

Cvent CONNECTAugust 1-4, 2021Las Vegas, NV
Small Market MeetingsSeptember 26-28, 2021Cheyenne, WY
All Things MeetingsOctober 19, 2021Mountain View, CA
Bay Area Travel ShowOctober 23-24, 2021Santa Clara, CA
Adventure Travel TradeNovember 16-18, 2021Sedona, AZ
Connect CA/SouthwestDecember 9-10, 2021Long Beach, CA
CalSAE Seasonal SpectacularDecember 14-15, 2021Sacramento, CA
IMM North AmericaJanuary 27-29, 2022Virtual
NorthStar IPECMarch 1-3, 2022Las Vegas, NV
All Things MeetingsMarch 29, 2022San Francisco, CA
MPINCC ACEApril 5, 2022San Francisco, CA
MPISSN Tradeshow & Ed.April 7, 2022Sacramento, CA
TBEX April 17-21, 2022Tri-Cities, WA
CalSAE Elevate April 25-27, 2022Squaw Valley, CA
NorthStar Destination WestMay 4-7, 2022Denver, CO
MPI WECJune 21-23, 2022San Francisco, CA

2021 KPI's Achieved

KPI2021-2022 GoalActualized 6/30/2022Percentage of Goal
Tradeshows Attended2020New Goal
Conferences/Industry Events Attended 1414New Goal
Leads past to Hotels500812Achieved
RFPs Sent to Visit Concord171694%
Tradeshow Appointments 175375Achieved
RFPs Awarded with Visit Concord's Help23Achieved
FAM TripsN/A1New Goal
Hosted Influencers 2024Achieved

Meeting Planner Guide

Meeting Planner QR Code

Meeting Planner QR Code

Meeting Planner Video 



Sports Guide QR Code 

Sports Guide QR Code

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