Economic Impact
FROM THE VICE CHAIR | JULIANA LAI | BEST WESTERN HERITAGE INN
Hello, my name is Juliana Lai, General Manager at the Best Western Heritage Inn in Concord, also your Vice Chair for Visit Concord. I want to take this opportunity to welcome everyone. As many of the businesses in our community and parks and recreation slowly reopen, Visit Concord has been instrumental, putting together many of the programs such as the Taco Trail, Concord Beer Trail, as well as different restaurant choices and dining options to create a 5-star adventure for all of us. We appreciate your support to our community and look forward to seeing you around the city!
Juliana Lai
Best Western Heritage Inn
ASSESSED BUSINESSES
- 9 Properties
- 1,308 Guest Rooms
- 75,000 sq. ft. of Combined Flexible Meeting Space
Concord Travel Impacts 2021/2022 (Dean Runyan Associates)
During 2021, California as a whole continued to recover much of what was lost in 2020. Strong demand for overnight accommodations and increased commodity prices led to large gains in visitor spending. California travel spending grew an estimated 46.3% in 2021.
- Travel spending in Concord increased 37.3% from $79.3 million in 2020 to $108.9 million in 2021.
- Direct travel-generated employment gained approximately 100 jobs, an 8.2% increase in travel -generated employment.
- Direct travel-generated earnings gained $8.4 million, a 14.8% increase.
- Tax receipts generated by travel spending are up 34.3% compared to 2020.
| Concord Travel Impacts 2021 | 2021 | Prior Year Comparison |
|---|---|---|
| Hotel Sales Room Revenue | $28 M | +8.6% |
| Hotel Room Nights | 255,491 | +4% |
| Travel Related Spending | $108.9 M | +37.3% |
| Tourism Related Jobs | 1,330 | +8.2% (100 jobs gained) |
| State & Local Tax Revenue | $8.1M ($3.6M Local/$4.5M State) | +34.3% |
AVERAGE EXPENDITURES FOR OVERNIGHT VISITORS, 2021P
| Day (Person) | Trip (Person) | Day (Party) | Trip (Party) | Party Size | Length of Stay (Nights) | |
|---|---|---|---|---|---|---|
| Hotel, Motel, STVR | $167 | $467 | $405 | $1,136 | 2.4 | 2.8 |
| Private Home | $39 | $133 | $84 | $286 | 2.2 | 3.4 |
| Other Overnight | $99 | $265 | $214 | $571 | 2.2 | 2.7 |
| All Overnight | $79 | $252 | $177 | $564 | 2.2 | 3.2 |
CONTRA COSTA COUNTY TRAVEL IMPACTS 2021 (Dean Runyan Associates)
| Contra Costa County Travel Impacts 2021 | 2021 | Prior Year Comparison |
|---|---|---|
| Total Direct Spending | $1,328M | +95.3% |
| Tourism-Supported Jobs | 14,410 | +9.4% |
| State Tax Receipts | $88M ($66M Visitor/$21M Business or Employee) | +75.1% |
| Local Tax Receipts | $51M ($25M Visitor/$27M Business or Employee) | +29.6% |
Hotel KPI'S - STR REPORT 2021
STR Reporting (2021)
Jan-Dec 2021 | Jan-Dec 2021 % Change | |
|---|---|---|
| Rooms | 245,574 | +4% |
| Revenue | $28M | +8.6% |
TOT Revenue
*TOT information provided by City of Concord
Visit Concord Budget
