Economic Impact

FROM THE VICE CHAIR | JULIANA LAI | BEST WESTERN HERITAGE INN

Hello, my name is Juliana Lai, General Manager at the Best Western Heritage Inn in Concord, also your Vice Chair for Visit Concord.  I want to take this opportunity to welcome everyone.  As many of the businesses in our community and parks and recreation slowly reopen, Visit Concord has been instrumental, putting together many of the programs such as the Taco Trail, Concord Beer Trail, as well as different restaurant choices and dining options to create a 5-star adventure for all of us.  We appreciate your support to our community.  In the meantime, please continue to stay safe, follow the federal, state and local guidance in protecting ourselves and our families from COVID-19.

Juliana Lai

Juliana Lai

Juliana Lai
Best Western Heritage Inn


ASSESSED BUSINESSES

  • 9 Properties
  • 1,308 Guest Rooms 
  • 75,000 sq. ft. of Combined Flexible Meeting Space

Concord Hotels


Concord Travel Impacts 2021/2022 (Dean Runyan Associates)

During 2021, California as a whole continued to recover much of what was lost in 2020. Strong demand for overnight accommodations and increased commodity prices led to large gains in visitor spending. California travel spending grew an estimated 46.3% in 2021.

  • Travel spending in Concord increased 37.3% from $79.3 million in 2020 to $108.9 million in 2021.
  • Direct travel-generated employment gained approximately 100 jobs, an 8.2% increase in travel -generated employment. 
  • Direct travel-generated earnings gained $8.4 million, a 14.8% increase. 
  • Tax receipts generated by travel spending are up 34.3% compared to 2020. 
Concord Travel Impacts
2021
2021Prior Year
Comparison
Hotel Sales Room Revenue$28 M+8.6%
Hotel Room Nights
255,491+4%
Travel Related Spending $108.9 M+37.3%
Tourism Related Jobs1,330+8.2% (100 jobs gained)
State & Local Tax Revenue$8.1M ($3.6M Local/$4.5M State)+34.3%


Visitor Spending



AVERAGE EXPENDITURES FOR OVERNIGHT VISITORS, 2021P

Day (Person)Trip (Person)Day (Party)Trip (Party)Party Size Length of Stay (Nights)
Hotel, Motel, STVR$167$467$405$1,1362.42.8
Private Home$39$133$84$2862.23.4
Other Overnight$99$265$214$5712.22.7
All Overnight$79$252$177$5642.23.2

CONTRA COSTA COUNTY TRAVEL IMPACTS 2021 (Dean Runyan Associates)

Contra Costa County Travel Impacts 20212021Prior Year Comparison
Total Direct Spending$1,328M+95.3%
Tourism-Supported Jobs
14,410+9.4%
State Tax Receipts$88M ($66M Visitor/$21M Business or Employee)+75.1%
Local Tax Receipts$51M ($25M Visitor/$27M Business or Employee)+29.6%


Hotel KPI'S - STR REPORT 2021 (JAN-DEC)