From your Marketing Team

This past year, Concord saw an increasing connection to community, business and events. We welcomed locals and visitors back to the Spring Brews Festival. 4th of July, Music & Market and Concord Pavilion. We celebrated Concord son and Jazz legend, Dave Brubeck with a stage dedication in his name and a concert from his sons. The Concord Jazz Festival thrived with 5 music-filled days offering something for everyone. Signature events like Jazz in the Park and Java and Jazz brought out music enthusiasts who were happy to be experiencing these moments together again.

Creative Concord introduced nine eye-catching murals throughout the city as well as a month-long celebration of arts including our very own Blue Devils. 

We saw a significant focus on Concord from media and influencers for Comfort Food Week and the award-winning Concord Taco Trail.  A new partnership with Family Giving Tree and their annual backpack drive brought tremendous support from local businesses, NBC Bay Area, NBC Sports, Telemundo and KCBS. 

Travel writers brought attention to Concord in stories and podcasts focused on Concord restaurants, activities and art. There is an attraction for these writers and their followers to Concord as a community with a hometown feel, full of memorable experiences but without the enormous crowds. And there are experiences that stand out like hiking or hang gliding off Mt. Diablo, taking in the thrills and fun at Hurricane Harbor or shopping, then ice-skating at The Veranda!

We’re excited to see the impact of this growth and awareness leading us in the year ahead. We will continue to market the vast variety of indoor and outdoor experiences, inviting everyone to think of Concord first for dining out, day out with family or friends, staycations, meetings and more.


Concord is a true Northern California original and recognized as a travel destination to explore the unique experiences of our city, the San Francisco Bay Area, and the Northern California region.


To promote Concord by increasing the awareness and enhancing the image of our city's distinct assets and amenities.

Visit Concord Roles

  • Curator of Content
  • Tourism Data Facilitator to Visitor Economy 
  • Brand Ambassador for Concord
  • Create Tourism Demand for Concord
  • Drive Business to Hotels 

Key Accomplishments 

Key Accomplishments

Key Strategic Pillars

Key Strategic Pillars

Visit Concord In The Public Eye

Visit Concord works with 50+ publications, plus travel writers, bloggers and influencers, throughout the year. 

Learn more here.

Strategic Priorities


Strategy: Implement in Phases 

Adjust target markets, messaging and timing as situation evolves.


  • Inspire desire - Create videos and other visually compelling content to attract interest
  • Proactively reach out to meeting planners with assistance and friendly support
  • Implement and share visitor economy data


Strategy: Brand Awareness 

Drive awareness, consideration and visitation to Concord.


  • Create compelling content, photography, destination guides and other collateral
  • Develop videos to leverage brand our brand message
  • Leverage brand identity and creative assets to encourage brand engagement


Strategy: Advertising 

Develop a strong advertising campaign to define the destination of Concord while driving awareness, consideration and visitation of Concord.


  • Support new brand identity
  • Increase outreach to meeting professionals via digital
  • Develop seasonal/quarterly campaigns


Strategy: Destination Development 

Influence destination decisions that impact tours or the visitor experience.


  • Work with partners to highlight impact of tourism for the community
  • Target key planners in market
  • Provide partners with content and collateral to promote destination/attraction


Strategy: Community Relations 

Maintain strong presence in the community while presenting partners with new opportunities.


  • Engage with key community partners to maintain relationships
  • Provide updated news through regular partners communication 
  • Educate the community about the importance of local tourism advocacy and the economic importance of tourism


Strategy: Fiscal Recalibration and Innovation 

Ensure Visit Concord operates within parameters of downsized budget.


  • Create spending plan to fit new operating budget, make cuts and adjustments throughout 
  • Find creative ways to maximize efforts within budgetary restrictions
  • Pursue new revenue sources, i.e., sponsorships, advertising, merchandise


Concord Jazz Festival

Jazz Fest Campaign

Concord Taco Trail

Concord Taco Trail Campaign

Concord Taco Trail Recap

Comfort Food Week

Concord Comfort Food Week Campaign

Comfort Food Week Recap

Contra Costa County Beer Trail

CC County Beer Trail Campaign

Contra Costa County Beer Trail Recap

Creative Concord

Creative Concord Campaign

Creative Concord Recap

Outdoor Adventure

Outdoor Adventure Campaign

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