This past year, Concord saw an increasing connection to community, business and events. We welcomed locals and visitors back to the Spring Brews Festival. 4th of July, Music & Market and Concord Pavilion. We celebrated Concord son and Jazz legend, Dave Brubeck with a stage dedication in his name and a concert from his sons. The Concord Jazz Festival thrived with 5 music-filled days offering something for everyone. Signature events like Jazz in the Park and Java and Jazz brought out music enthusiasts who were happy to be experiencing these moments together again.
Creative Concord introduced nine eye-catching murals throughout the city as well as a month-long celebration of arts including our very own Blue Devils.
We saw a significant focus on Concord from media and influencers for Comfort Food Week and the award-winning Concord Taco Trail. A new partnership with Family Giving Tree and their annual backpack drive brought tremendous support from local businesses, NBC Bay Area, NBC Sports, Telemundo and KCBS.
Travel writers brought attention to Concord in stories and podcasts focused on Concord restaurants, activities and art. There is an attraction for these writers and their followers to Concord as a community with a hometown feel, full of memorable experiences but without the enormous crowds. And there are experiences that stand out like hiking or hang gliding off Mt. Diablo, taking in the thrills and fun at Hurricane Harbor or shopping, then ice-skating at The Veranda!
We’re excited to see the impact of this growth and awareness leading us in the year ahead. We will continue to market the vast variety of indoor and outdoor experiences, inviting everyone to think of Concord first for dining out, day out with family or friends, staycations, meetings and more.
Concord is a true Northern California original and recognized as a travel destination to explore the unique experiences of our city, the San Francisco Bay Area, and the Northern California region.
To promote Concord by increasing the awareness and enhancing the image of our city's distinct assets and amenities.
Visit Concord Roles
Curator of Content
Tourism Data Facilitator to Visitor Economy
Brand Ambassador for Concord
Create Tourism Demand for Concord
Drive Business to Hotels
Key Strategic Pillars
Visit Concord In The Public Eye
Visit Concord works with 50+ publications, plus travel writers, bloggers and influencers, throughout the year.