Marketing

FROM THE MARKETING & COMMUNICATION MANAGER | TRACY ROGERS

While 2020 has been a challenging year for everyone, tourism has been among the hardest hit of all industries, and Concord is no exception.  What started out to be our most promising year yet, has turned out to be trying in ways that no one could have anticipated.

Now in these preliminary stages of recovery, marketing will continue to play a critical role as we navigate the days and months ahead. Our team has built a strong foundation and we are ready to move forward to tackle each new opportunity and milestone. 

Tracy Rogers

Tracy Rogers
Marketing & Communications Manager 


VISION

Concord is recognized as a true Northern California Original and a travel destination to explore the unique experiences of our city, the San Francisco Bay Area, and Northern California.

MISSION

To promote Concord by increasing the awareness and enhancing the image of our city’s distinct assets and amenities.

VISIT CONCORD ROLES

  • Curator of Content
  • Brand Ambassador for Concord
  • Create Tourism Demand for Concord

SPECIAL ROLES DURING COVID-19 RECOVERY

  • Leadership, fostering community
  • Travel health & safety advisory
  • Support of local hotels, restaurants, businesses & organizations

KEY ACCOMPLISHMENTS

Key Accomplishments


KEY STRATEGIC PILLARSKey Pillars


VISIT CONCORD IN THE PUBLIC EYE

Visit Concord works with 50+ publications through out the year. See some of the Public Relations here.


STRATEGIC PRIORITIES

CREATE AND MANAGE RECOVERY PLAN

Strategy: Implement in Phases

Adjust target markets, messaging and timing as developments allow

Accomplishments:

  • Created videos and other visually compelling content to share community pride, create awareness and attract interest
  • Established Visit Concord as a resource for accurate community information
  • Provide current and accurate information throughout the reopening process 

GROW DEMAND FOR DESTINATION

Strategy: Advertising

Develop a strong advertising campaign to drive awareness and establish Concord as an exciting meeting & travel destination

Accomplishments:

  • Reinforcement of brand identity
  • Implementation of seasonal & quarterly campaigns and promotions
  • Connections with planners and meeting professionals
  • Continued partnerships with Visit California and SF Travel

INCREASE BRAND AWARENESS

Strategy: Brand Awareness

Drive awareness and visitation to Concord

Accomplishments:

  • Development of regional partnerships with Mt. Diablo Alliance 

BE A LEADER IN DESTINATION DEVELOPMENT

Strategy: Destination Development

Influence destination decisions that impact tours or the visitor experience

Accomplishments:

  • Established key partnerships to demonstrate impact of tourism for the community
  • Continued outreach efforts with hotels and key planners
  • Provided partners with content and collateral to promote destination/attraction

STRENGTHEN AND GROW OUR PARTNERSHIPS

Strategy: Community Relations

Maintain strong presence in the community while presenting partners with new opportunities

Accomplishments:

  • Continue to engage with community partners to build and maintain relationships
  • Involve and showcase partners in the Visitor Center
  • Provided updated news through regular partner communication
  • Educate community about economic importance and impact of local tourism

Local Partners:

  • City of Concord 
  • Concord Chamber of Commerce
  • Todos Santos Business Association (TSBA) 
  • Concord Historical Society 
  • Concord Art Association
  • East Bay Regional Parks
  • Mt.Diablo State Park
  • Save Mt. Diablo

CAMPAIGNS

Concord 50th Jazz Festival 

Concord Jazz Festival

Concord Jazz Festival Recap


Concord Oktoberfest

Concord Oktoberfest 2019

Concord Oktoberfest Recap


Concord Comfort Food Week 

Concord Comfort Food Week

Comfort Food Week Recap



Concord Beer Trail

Concord Beer Trail


Outdoor Adventure

Bike Concord


Meeting Planners

Meeting Planners


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