Economic Impact
FROM THE CITY OF CONCORD
Like cities across the nation, the tourism industry in Concord experienced great losses during the pandemic. In the face of these unprecedented challenges, Visit Concord leveraged its resources to bolster the community and foster new avenues for tourism.
In summer 2022, Visit Concord celebrated the unveiling of nine vibrant murals that have established Concord as a vibrant arts destination. The unveiling was just the first phase of the Creative Concord arts program, which will soon bring an additional murals and four sculptures to the downtown.
Visit Concord also launched the Sensory Tourism initiative to ensure Concord is a welcoming and comfortable destination for individuals with autism or other diagnosed sensory sensitivities. As a Certified Autism Center, Hurricane Harbor is just one location in a network of trained hotels, restaurants, and other venues that is putting Concord on the map for sensory tourism.
The City of Concord continues to invest in the local economy to ensure visitors can experience an abundance of entertainment and culinary options. In the past year, the City of Concord awarded $458,494 to the Todos Santos Business Association to implement cleanliness and safety programs downtown, as well as supported 176 small businesses with $5,000 grants funded by the American Rescue Plan Act.
The recently rebranded Toyota Pavilion at Concord continues to drive concert-goers to great shows at the 12,500-seat outdoor venue, featuring beautiful views of Mt. Diablo. Likewise, music lovers flock to Todos Santos Plaza for Concord’s Thursday night Music & Market series, which runs June through September in concert with the Concord farmers’ market.
A resilient and adaptive organization, Visit Concord is emerging from the pandemic ready to welcome new visitors to our community.
Guy Bjerke
Director of Economic Development & Base Reuse
ASSESSED BUSINESSES
- 9 Properties
- 1,308 Guest Rooms
- 75,000 sq. ft. of Combined Flexible Meeting Space
Concord Travel Impacts 2022/2023
During 2022...
- Travel spending in Concord increased 45.3% from $137.1 million in 2021 to $199.1 million in 2022.
- Direct travel-generated employment gained approximately 360 jobs, a 22% increase in travel-generated employment.
- Direct travel-generated earnings gained $13.7 million, a 22.8% increase.
- Tax receipts generated by travel spending are up 37.8% compared to 2021.
| Concord Travel Impacts 2022 | 2022 | Prior Year Comparison |
|---|---|---|
| Hotel Sales Rooms Revenue | $67.3M | +9.6% |
| Hotel Room Nights | 927,300 | +26.2% |
| Travel Related Spending | $199.1M | +45.3% |
| Tourism Related Jobs | 1,980 | +22.8% |
| State & Local Tax Revenue | $15.0M | +37.8% |
*Data Provided by Dean Runyan Associates
AVERAGE EXPENDITURES FOR OVERNIGHT VISITORS, 2022P
| Day (Person) | Trip (Person) | Day (Party) | Trip (Party) | Party Size | Length of Stay (Nights) | |
| Hotel, Motel | $191 | $456 | $398 | $949 | 2.1 | 2.4 |
| Private Home | $43 | $125 | $83 | $241 | 1.9 | 2.9 |
| Other Overnight | $57 | $130 | $124 | $280 | 2.2 | 2.3 |
| All Overnight | $72 | $200 | $141 | $392 | 2.0 | 2.8 |
CONTRA COSTA COUNTY TRAVEL IMPACTS 2022
| Contra Costa County Travel Impacts 2022 | 2022 | Prior Year Comparison |
| Total Direct Spending | $1,682M | +15.9% |
| Tourism-Support Jobs | 15,700 | +8.5% |
| State Tax Receipts | $8.2M | +44% |
| Local Tax Receipts | $5.3M | +26.9% |
*Data Provided by Dean Runyan Associates
Hotel KPI'S - STR REPORT 2021
STR Reporting (2022)
| Jan-Dec 2022 | Jan-Dec 2022% Change | |
| Rooms | 261,493 | +2.5% |
| Revenue | $30,330,602 | +8.6% |
TOT Revenue
*TOT information provided by City of Concord
Visit Concord Budget
