After more than a year of public gatherings and non-essential business travel being restricted in California, I am excited to see that smaller group meetings, in-person events and tradeshows have begun to release their guidelines and set dates for their upcoming events.

Concord’s hotels are ideally suited for smaller events in the 10 to 300 attendee range, we consider this shift a big opportunity. Meeting planners will also likely put more emphasis on easy access to open spaces and outdoor recreation, another advantage Concord can offer. 

During this past year, our team considered what sales tools would be of most value when the meetings & events market started to rebound, and launched several new initiatives. With the recent debut of our Meeting Planner Guide, Meeting Planner Video, Sports Guide & Sports Video, Concord is the ideal destination for those seeking “Space to Meet and Room to Explore.” I look forward to getting back out there and bringing meetings and events back to Concord in the coming months. 

Shelbi Picture

Shelbi Walker

Shelbi Walker
Visit Concord Sales & Engagement Manger

Recovery Marketing Priorities 

  • Meeting Planner Outreach - Proactively reach out to meeting planners to assist, share information, new Meeting Planner Guide. 
  • Public Relations – Seek opportunities to generate positive media stories to position Concord as a desirable destination meetings and events. 
  • Emphasis on safety, smaller events and outdoor recreation 

Virtual Tradeshows 2020

2020 Virtual Tradeshows

  • Meet in the East Bay, NorthStar Meetings 
  • Virtual Meetings Series, Luxury Meetings Inc. 
  • Virtual Meetings, California Showcase, Luxury Meetings Inc.  
  • Seasonal Spectacular, CalSAE

Meeting Planner Guide

Meeting Planner Video 



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