Economic Impact
FROM THE CITY OF CONCORD
Like cities across the nation, the tourism industry in Concord continues to rebound in the face of unprecedented challenges. As a destination marketing organization, Visit Concord leverages its resources to bolster the community and foster new avenues for tourism.
Visit Concord celebrated its partners in the arts, featuring galleries and pop-up museums with artist renderings, and also collaborated on the promotion of another colorful year of the award-winning Creative Concord program.
The Sensory Tourism program has received accolades and recognition and demonstrates that Concord is a welcoming and comfortable destination for individuals with autism or other diagnosed sensory sensitivities. As a Certified Autism Center, Hurricane Harbor is just one location in a network of trained hotels, restaurants, and other venues that is putting Concord on the map for sensory tourism.
The City of Concord continues to invest in the local economy to ensure visitors can experience an abundance of entertainment and culinary options. The city’s investment in the Todos Santos Business Association progamming has achieved great success in improving cleanliness and safety in downtown.
The historic Toyota Pavilion at Concord celebrates 50 years this year and continues to drive concert-goers to great shows at the 12,500-seat outdoor venue, featuring beautiful views of Mt. Diablo. Likewise, music lovers flock to Todos Santos Plaza for Concord’s Thursday night Music & Market series, which runs June through September in concert with the Concord farmers’ market.
A resilient and adaptive organization, Visit Concord is a community shared value for our city.
Guy Bjerke
Director of Economic Development & Base Reuse
ASSESSED BUSINESSES
- 10 Properties
- 1,308 Guest Rooms
- 75,000 sq. ft. of Combined Flexible Meeting Space
Concord Travel Impacts 2024/2025
Over the past four years, all of Concord’s key visitor related indicators have risen from the prior year, including in 2024 from 2023, as summarized and charted below:
- Travel spending in Concord totaled $212.5 million in 2024, a 1.6% increase from $209.2 million in 2023.
- Visitor activity and spending in Concord supported 2,200 local jobs, up 4.3% from 2,110 in 2023.
- Direct travel-generated earnings totaled $86.4 million in 2024, 4.9% above the $82.3 million in 2023.
- Tax revenue to the City of Concord, and to the state generated by travel spending totaled $16.7 million in 2024, up 2.7% from $16.3 million in 2023.
- Of the taxes generated, $7.6 million in 2024 were to the City, a 4.1% rise, with $9.2 million to the state, up 1.5%.
- In 2024, visitors spent $212.5 million, a 1.6% increase compared to the previous year.
| Concord Travel Impacts 2024 | 2024 | Prior Year Comparison |
|---|---|---|
| Hotel Sales Revenue | $29,834653 | +1.9% |
| Hotel Room Nights | 264,419 | +4.4% |
| Travel Related Spending | $212.5 | +1.6% |
| Tourism Related Jobs | 2,200 | +4.3% |
| State & Local Tax Revenue | $16.7 | +2.7% |
*Data Provided by Dean Runyan Associates
AVERAGE EXPENDITURES FOR OVERNIGHT VISITORS, 2024P
| Day (Person) | Trip (Person) | Day (Party) | Trip (Party) | Party Size | Length of Stay (Nights) | |
| Hotel, Motel | $205 | $574 | $426 | $1,195 | 2.1 | 2.8 |
| Private Home | $45 | $153 | $86 | $293 | 1.9 | 3.4 |
| Other Overnight | $97 | $253 | $205 | $546 | 2.2 | 2.7 |
| All Overnight | $78 | $254 | $153 | $498 | 2.0 | 3.3 |
Hotel KPIs - STR REPORT 2024
STR Reporting (2024)
| Jan-Dec 2024 | Jan-Dec 2022% Change | |
| Rooms | 264,419 | +4.4% |
| Revenue | $29,834,653 | +1.9% |
TOT Revenue
*TOT information provided by the City of Concord
Visit Concord Budget
